1. Introduction

This Cookie Policy explains how SecureITSimply (“we”, “our”, or “us”) uses cookies and similar tracking technologies on our website www.secureitsimply.com (“the Website”). It describes what these technologies are and why we use them, as well as your rights to control our use of them.

By continuing to use our Website, you consent to our use of cookies in accordance with this Cookie Policy. If you do not accept the use of cookies, please disable them or adjust your browser settings as described in this document.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, personalise content, and provide information to website owners.

2.1  Session Cookies

Temporary cookies that expire when you close your browser. They enable core website functionality and keep you logged in during a browsing session.

2.2  Persistent Cookies

These remain on your device for a defined period or until manually deleted. They allow the website to remember your preferences across multiple visits.

2.3  First-Party Cookies

Set directly by SecureITSimply to operate and improve our Website.

2.4  Third-Party Cookies

Set by external services we use (such as analytics or marketing platforms). These third parties may collect data about your online activities across different websites.

3. Types of Cookies We Use

3.1  Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you request — such as secure login and form submissions — cannot be provided.

3.2  Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use this data to improve our Website’s performance, structure, and user experience. Tools we may use include:

• Google Analytics — tracks page views, session duration, and user flows
• Hotjar — captures aggregated heatmaps and session recordings (no personally identifiable data)
• LinkedIn Insight Tag — measures content effectiveness for B2B audiences

3.3  Functional Cookies

Functional cookies enable the Website to provide enhanced functionality and personalisation. They remember choices you make and the services you select, so we can tailor our responses to your preferences. If you do not allow these cookies, some or all of these services may not function properly.

3.4  Targeting & Marketing Cookies

These cookies may be set through our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device. We may use:

• Google Ads Remarketing — to reach visitors who have previously viewed our services
• Meta Pixel — to measure ad effectiveness on Facebook and Instagram
• LinkedIn Ads — for professional audience retargeting

You can opt out of interest-based advertising at any time (see Section 7).

4. Summary of Cookies Set on This Website

The table below lists the primary cookies placed by SecureITSimply and key third-party services. Cookie names and durations may change as we update our Website.

Strictly Necessary

• _session |  Session  |  Maintains your login session securely
• csrf_token |  Session  |  Protects against cross-site request forgery attacks
• cookieconsent_status |  1 year  |  Stores your cookie consent choice

Analytics

• _ga |  2 years  |  Distinguishes unique users (Google Analytics)
• _gid |  24 hours  |  Distinguishes users within a day (Google Analytics)
• _hjid |  365 days  |  Identifies a new Hotjar user session

Marketing

• _fbp |  3 months  |  Used by Meta (Facebook) to deliver advertisements
• li_fat_id |  30 days  |  LinkedIn first-party ad tracking cookie
• _gcl_au |  3 months  |  Google Ads conversion tracking

5. Legal Basis for Processing

Our use of cookies is based on the following legal grounds under applicable data protection law (including the GDPR where relevant):

• Legitimate Interests — for strictly necessary and functional cookies required to operate the Website
• Consent — for analytics, targeting, and marketing cookies. You may withdraw consent at any time via the cookie settings on our Website

For visitors in India, our processing aligns with the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable IT Rules.

6. Cookie Retention Periods

Cookies are stored for varying durations depending on their purpose. Session cookies are deleted automatically when you close your browser. Persistent cookies remain until their expiry date or until you delete them manually. Specific retention periods for each cookie are noted in Section 4.

7. Managing Your Cookie Preferences

7.1  Cookie Consent Banner

When you first visit our Website, you will be shown a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences. You may revisit your choices at any time via the “Cookie Settings” link in our website footer.

7.2  Browser Settings

Most web browsers allow you to control cookies through their settings. You can instruct your browser to refuse all cookies, or to indicate when a cookie is being set. The following links explain how to manage cookies in popular browsers:

• Google Chrome: chrome://settings/cookies
• Mozilla Firefox: about:preferences#privacy
• Microsoft Edge: edge://settings/privacy
• Apple Safari: Preferences > Privacy > Manage Website Data

Please note that restricting cookies may impact the functionality of our Website.

7.3  Opting Out of Analytics

To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

7.4  Opting Out of Interest-Based Advertising

You may opt out of interest-based advertising from participating companies through:

• Your Online Choices (EU/UK): www.youronlinechoices.eu
• Network Advertising Initiative (US): optout.networkadvertising.org
• Digital Advertising Alliance (US): optout.aboutads.info

8. Third-Party Websites & Services

Our Website may contain links to third-party websites and embedded content. These third-party sites have their own cookie and privacy policies and we do not accept any responsibility for them. Please review the privacy and cookie policies of any third-party site you visit.

Key third-party services we use:

• Google LLC — analytics, advertising, and reCAPTCHA
• Meta Platforms, Inc. — social sharing and advertising pixels
• LinkedIn Corporation — professional network analytics and advertising
• HubSpot, Inc. — CRM, email marketing, and live chat (if enabled)

9. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals your preference not to be tracked. Our Website currently does not respond to DNT signals, as there is no universally accepted standard for such signals. We will update this policy if a standard is established.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or industry best practices. We will notify you of significant changes by updating the “Last Updated” date at the top of this document and, where appropriate, by displaying a notice on our Website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or how we handle your data, please contact us:

SecureITSimply

Email: contact@secureitsimply.com

Website: www.secureitsimply.com

This Cookie Policy is governed by the laws of India and, where applicable, the General Data Protection Regulation (GDPR) for visitors from the European Economic Area or United Kingdom.